B2B sustainability & waste reduction guide

Content development for a B2B customer guide to sustainability and waste reduction, for organizations implementing sustainable materials management programs

Global press launch for closed-loop facility

Coordination of global media coverage and digital assets launching the world's largest aluminum recycling facility in Germany and closed-loop recycling facility in New York

Consumer marketing for energy efficient products

Led multimedia PR campaign educating consumers on the nationwide phase-out of the incandescent light bulb in the U.S. and the energy efficient alternatives, including LEDs

Digital community management for foresters

Managed development and promotion of national online community of foresters and tree enthusiasts to facilitate knowledge-sharing about trees and their benefits

Sustainable supply chain thought leadership

Executive thought leadership and content development for B2B sustainable supply chain solutions, including reverse logistics, big data analytics, LTL trucking and ocean freight 

Circular economy award writing

Developed submission for The Circulars awards at the World Economic Forum Annual Meeting, winning the 2017 Digital Disruptor Award for the circular economy

Content strategy and digital storytelling

Created company's first fully integrated digital content strategy, across web, blog, social media, pay-per-click (PPC) advertising and email marketing

Digital user experience and onboarding

Crafted automated tips and tutorials, user guides and help articles to facilitate the new user onboarding experience for an enterprise-grade technology platform

©2018 by Huded Communications, LLC